Google e-Books is the new front in the electronic age for Google and with the right strategy, will be a lucrative business for the internet giant which seems to have it?s fingers in everything.
Google e-Books was launched last year to much fan fair in the US before rolling out to the UK and Canada in the past few weeks and Australia this week.
To break into the Australian market, Google has partnered with Australian book giants, Dymocks and Booktopia, with the two offering Google?s eBooks for sale through their websites. The two retailers will become wholesalers for Google?s eBooks.
In terms of numbers, the Google store has hundreds of thousands of titles available for purchase and millions of books that are available for free. The books will be in ePub and PDF formats and can be read on most eBook readers.
Booktopia has fast become one of the biggest online book retailers in Australia. A Booktopia promo code is often available which also attracts consumers.
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