Wednesday, April 10, 2013
Facebook Launches Partner Categories, 500+ Profiles To Target Ads Better,Using Data From Datalogix, Epsilon and Axciom
Facebook today is taking another step ahead in its ad targeting strategy, which serves users advertising based on their location and online purchasing and browsing histories. The social network is launching partner categories: some 500 "unique groups", with more to come, which are descriptors (one example: "buyers of children's cereals") that match up with relevant people among Facebook's 1 billion+ users. Facebook says that advertisers can "futher refine" the categories by using other targeting options it already offers.